At Newell Brands, innovation is powered by curious minds, collaborative teams and a shared ambition to make everyday life better. Across our portfolio of iconic brands, employees have opportunities to challenge conventional thinking, explore new technologies and develop solutions that make a meaningful difference for consumers.
That spirit of innovation is earning recognition. Coleman® Snap ’N Go™ was recently named one of TIME's Best Inventions of 2026, while Marmot's Wraptor Sleeping Bag received a Special Mention. Together, these honors highlight the creativity and expertise of our teams and the innovative thinking taking shape across Newell Brands.
Bringing Big Ideas to Life
Some of the most promising opportunities for innovation come from reexamining familiar products through the eyes of today's consumers.
For the Coleman team, that meant recognizing a shift in how people enjoy the outdoors. From youth sporting events to beach outings and backyard gatherings, consumers increasingly want versatile gear that fits their lifestyles. Traditional hard coolers deliver durability and performance, but their bulky design can make storage and transportation challenging.
Our teams saw an opportunity to rethink the category.
By bringing together consumer insights, design, engineering and supply chain expertise, they developed the Coleman Snap ’N Go, a fully insulated, hard-shell cooler that collapses to approximately one-third of its size. The process involved exploring new concepts, testing different approaches and refining the design to deliver the performance consumers expect from Coleman in a more convenient format.
The result is an award-winning product that addresses a practical consumer challenge while demonstrating the value of cross-functional problem-solving.
That same consumer-focused thinking can be seen across our portfolio. Graco® continues to explore ways to make everyday parenting routines easier through innovations like the SnugRide® Turn & Slide™ infant car seat, which combines rotation and a sliding design to make it easier to bring baby closer. In the kitchen, Oster® is advancing blending performance through innovations that address common consumer frustrations, including noise, consistency and durability.
Across categories, these examples reflect the opportunities our employees have to combine consumer understanding, technical expertise and creative problem-solving to develop products that make a difference in people's lives.
Creating Space for Curiosity and Collaboration
Bringing new ideas to market requires an environment where employees can question assumptions, contribute different perspectives and work together to solve complex challenges.
At Newell Brands, we're strengthening how teams explore opportunities and bring promising ideas forward.
One example is our Front End of Innovation (FEI) capability, which brings together expertise from across the business to identify emerging consumer needs, test new concepts and evaluate opportunities for future growth.
Through collaborative working sessions, experimentation and iterative learning, employees have opportunities to explore ideas, build on feedback and refine their thinking. The process brings together colleagues from areas such as consumer insights, design, research and development, supply chain and commercial teams, allowing different perspectives to shape an idea from its earliest stages.
Technology is also expanding what's possible. Teams are exploring how AI can strengthen consumer understanding, uncover emerging needs and accelerate the process of evaluating new ideas. These approaches help employees combine human creativity and expertise with new analytical capabilities, opening up different ways to tackle familiar challenges.
Building New Skills Through AI and Emerging Technology
As AI continues to reshape industries, Newell Brands is helping employees develop the skills and capabilities to participate in that transformation.
Across the company, we're expanding opportunities to learn about AI, explore practical applications and discover new ways to solve business challenges. From leadership development initiatives to collaborative Demo Days, employees are engaging with emerging technology and sharing ideas that can benefit teams across the organization.
These experiences create opportunities for employees to learn from one another, build confidence with new tools and consider how emerging technologies could enhance their own work.
They also reflect an important part of our approach to innovation: encouraging employees to continue developing their skills as the needs of our business and consumers evolve.
By combining AI capabilities with deep knowledge of our brands, consumers and operations, we're helping teams discover new possibilities for innovation across Newell Brands.
Making an Impact Through Iconic Brands
For employees who love solving problems, few things are more rewarding than seeing an idea become a product that people use in their everyday lives.
With a portfolio spanning everything from baby care and home appliances to writing instruments and outdoor recreation, Newell Brands offers opportunities to innovate across a wide range of consumer needs. Each business presents different challenges, whether that's improving product performance, identifying emerging trends or developing new functionality.
This breadth also creates opportunities for professional growth. By collaborating across functions and learning from colleagues with different backgrounds and expertise, employees can expand their capabilities while helping shape the future of brands with longstanding consumer relationships.
A Culture That Encourages Ideas and Recognizes Impact
Innovation depends on people who are willing to ask questions, take ownership of challenges and work together to find better solutions.
At Newell Brands, those behaviors are closely connected to our values of Leadership, Passion for Winning, Integrity, Ownership and Teamwork. These values help define how employees approach innovation in practice.
Our global employee recognition platform, Bravo, celebrates colleagues who bring our values to life through their work. By recognizing employees who challenge conventional thinking, solve problems and collaborate to drive meaningful progress, we're reinforcing the behaviors that help innovation thrive.
Combined with opportunities for continuous learning and development, this environment encourages employees to build on their strengths, expand their capabilities and contribute to the evolution of our company.
Building What's Next, Together
The recent TIME recognitions for Coleman and Marmot reflect the creativity, expertise and determination of the people behind our brands. Across Newell Brands, that same spirit is helping teams explore emerging technologies, strengthen our innovation capabilities and develop products that make everyday life better.
For people who thrive on solving challenges, collaborating with talented colleagues and turning ideas into reality, Newell Brands offers the chance to help shape what's next.
Interested in growing your career with us? Explore opportunities at Newell Brands Careers.