Contigo® has teamed up with Ally Love, a popular Peloton instructor and fitness enthusiast, to launch a limited-edition water bottle collection to encourage Americans to stay hydrated in style. The new Contigo x Ally Love collection features a range of spill-proof and leak-proof water bottles, tumblers, and travel mugs inspired by Ally’s aesthetic. The line includes unique colorways such as Licorice, Oatmilk, Blue Jay, Violet, and Ally Tangerine, with some models even sporting a trendy cow print.

The collaboration marks Ally Love’s debut as Contigo’s first-ever Chief Hydration Officer and head product stylist. Over the next three years, she will work closely with the brand to develop new products that blend fashion and functionality, making it easier for people to maintain healthy hydration habits.

Jimmy Jia, Global Vice President of Outdoors & Beverage at Newell Brands, expressed excitement about the partnership: "We believe a stylish, well-insulated water bottle can motivate and improve hydration habits. That's why our newest collection, created in partnership with the hydration boss, Ally Love, was designed with function and fashion in mind to inspire Americans to hydrate while they hustle. We look forward to our continued collaboration with Ally as she steps into her Chief Hydration Officer role and joins our mission to share the importance of proper hydration." Ally Love echoed this sentiment, emphasizing how hydration is key to both feeling and looking good.

The Contigo x Ally Love collection aims to inspire Americans to “hydrate with love” and stay on top of their hydration goals, whether on the go, at home, or anywhere between. The line is available for purchase now, exclusively at Amazon, while supplies last.