Guillermo Beade

Guillermo Beade

Chief Operating Officer

Guillermo Beade is the Chief Operating Officer at Newell Brands, where he has enterprise accountability for the central marketing, go-to-market, commercial, and supply chain globally. In this role, he works to build greater connectivity across these functions and to develop the global structure, systems, technology, processes and talent that enable the business to operate more effectively and efficiently. 

Guillermo is a seasoned global consumer packaged goods executive with more than 30 years of leadership experience at SC Johnson, PepsiCo and Unilever. He has led multibillion-dollar businesses across North America, Latin America, Europe, Africa and the Middle East, with a record of accelerating commercial performance, maintaining operational discipline and driving organizational transformation.

Prior to joining Newell Brands, Guillermo was President of SC Johnson Consumer Brands North America. Before that, he served as Chief Executive Officer of SC Johnson Lifestyle Brands, where he led a broad operational and cultural transformation across a portfolio of acquired brands. Earlier in his career, he held senior commercial and general management roles at PepsiCo, and he began his career at Unilever in Latin America.

Guillermo holds a Bachelor of Science degree in Accounting and Business Administration from Universidad de Belgrano. He has also completed executive programs at Wharton, Columbia Business School and IMD.