In Argentina, our local sales team set out with a bold ambition: to redefine the in-store experience through a unified, shopper-first approach. By collaborating across functions and embracing a “One Newell” mindset, the team launched a strategic initiative that elevated brand visibility and customer engagement and laid the foundation for continued progress across LATAM.
Building the “Perfect Store”
Working with cross-functional partners, the Argentina go-to-market (GTM) team dedicated itself to creating a “perfect store” shopping environment that prioritizes shopper satisfaction and consistency at retail. This strategic project was designed to optimize the retail experience across key channels, ensuring brand visibility, reinforcing customer relationships and setting the stage for regional expansion.
To bring the concept to life, teams partnered with customers across the country to create immersive, shopper-centric displays that integrated brands from across our Writing, Baby, Kitchen, Beverage, and Home Care businesses.
Writing: Elmer’s® and Sharpie® anchored colorful, back-to-school displays that showed how the brands inspire creativity, learning and hands-on projects.
Beverage: Contigo® highlighted hydration solutions designed for students and families on the go, with functional products that complement everyday activities.
Home Care: MAPA®, Spontex®, and Virulana® presented complete cleaning solutions tailored for different household needs.
Baby: NUK® and Graco® provided interactive spaces for parents and caregivers to explore products designed to support families through key life stages.
These displays offered shoppers clarity, inspiration and ease of access for every life moment.
Executing in LATAM
A strong focus on channel and customer relationships has driven our business in the LATAM region. Integrating a One Newell structure under unified commercial leadership has provided a competitive advantage as cross-functional teams leveraged each Segment’s strengths in different retail environments to create a consistent approach, which resulted in wins for the company.
Putting It All Together
Delivering a “perfect store” requires more than just the products. It depends on trained staff, the right items on the right shelves, clear pricing and promotional point-of-sale (POS), and execution of a strategy that optimizes all aspects of the in-store experience.
The cross-functional team applied these principles through specialized displays, tailored assortments, and new in-store opportunities for product placement. By aligning execution to customer needs, they created a seamless shopping experience that highlights the breadth of Newell’s portfolio.
Impact on Regional Success
The Perfect Store Argentina project exemplifies our values of Ownership, Leadership, and Passion for Winning—showing how a focused, collaborative team can deliver meaningful impact. By identifying opportunities, tailoring assortments for each customer, and executing consistently across stores, the team strengthened partnerships and enhanced the shopping experience.
A Scalable Model for Newell Brands
What began as a local initiative is now a reference point for broader retail excellence. The Perfect Store Argentina demonstrates how strategic execution, data-driven insights, and a unified vision can raise the standard of in-store execution and serve as a model for other markets across Newell Brands.